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Purposes & Features
Cookies, device or similar online identifiers (e.g. login-based identifiers, randomly assigned identifiers, network based identifiers) together with other information (e.g. browser type and information, language, screen size, supported technologies etc.) can be stored or read on your device to recognise it each time it connects to an app or to a website, for one or several of the purposes presented here.
Most purposes explained in this notice rely on the storage or accessing of information from your device when you use an app or visit a website. For example, a vendor or publisher might need to store a cookie on your device during your first visit on a website, to be able to recognise your device during your next visits (by accessing this cookie each time).
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Advertising presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type or which content you are (or have been) interacting with (for example, to limit the number of times an ad is presented to you).
A car manufacturer wants to promote its electric vehicles to environmentally conscious users living in the city after office hours. The advertising is presented on a page with related content (such as an article on climate change actions) after 6:30 p.m. to users whose non-precise location suggests that they are in an urban zone.
A large producer of watercolour paints wants to carry out an online advertising campaign for its latest watercolour range, diversifying its audience to reach as many amateur and professional artists as possible and avoiding showing the ad next to mismatched content (for instance, articles about how to paint your house). The number of times that the ad has been presented to you is detected and limited, to avoid presenting it too often.
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Information about your activity on this service (such as forms you submit, content you look at) can be stored and combined with other information about you (for example, information from your previous activity on this service and other websites or apps) or similar users. This is then used to build or improve a profile about you (that might include possible interests and personal aspects). Your profile can be used (also later) to present advertising that appears more relevant based on your possible interests by this and other entities.
If you read several articles about the best bike accessories to buy, this information could be used to create a profile about your interest in bike accessories. Such a profile may be used or improved later on, on the same or a different website or app to present you with advertising for a particular bike accessory brand. If you also look at a configurator for a vehicle on a luxury car manufacturer website, this information could be combined with your interest in bikes to refine your profile and make an assumption that you are interested in luxury cycling gear.
An apparel company wishes to promote its new line of high-end baby clothes. It gets in touch with an agency that has a network of clients with high income customers (such as high-end supermarkets) and asks the agency to create profiles of young parents or couples who can be assumed to be wealthy and to have a new child, so that these can later be used to present advertising within partner apps based on those profiles.
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Advertising presented to you on this service can be based on your advertising profiles, which can reflect your activity on this service or other websites or apps (like the forms you submit, content you look at), possible interests and personal aspects.
An online retailer wants to advertise a limited sale on running shoes. It wants to target advertising to users who previously looked at running shoes on its mobile app. Tracking technologies might be used to recognise that you have previously used the mobile app to consult running shoes, in order to present you with the corresponding advertisement on the app.
A profile created for personalised advertising in relation to a person having searched for bike accessories on a website can be used to present the relevant advertisement for bike accessories on a mobile app of another organisation.
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Information about your activity on this service (for instance, forms you submit, non-advertising content you look at) can be stored and combined with other information about you (such as your previous activity on this service or other websites or apps) or similar users. This is then used to build or improve a profile about you (which might for example include possible interests and personal aspects). Your profile can be used (also later) to present content that appears more relevant based on your possible interests, such as by adapting the order in which content is shown to you, so that it is even easier for you to find content that matches your interests.
You read several articles on how to build a treehouse on a social media platform. This information might be added to a profile to mark your interest in content related to outdoors as well as do-it-yourself guides (with the objective of allowing the personalisation of content, so that for example you are presented with more blog posts and articles on treehouses and wood cabins in the future).
You have viewed three videos on space exploration across different TV apps. An unrelated news platform with which you have had no contact builds a profile based on that viewing behaviour, marking space exploration as a topic of possible interest for other videos.
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Content presented to you on this service can be based on your content personalisation profiles, which can reflect your activity on this or other services (for instance, the forms you submit, content you look at), possible interests and personal aspects. This can for example be used to adapt the order in which content is shown to you, so that it is even easier for you to find (non-advertising) content that matches your interests.
You read articles on vegetarian food on a social media platform and then use the cooking app of an unrelated company. The profile built about you on the social media platform will be used to present you vegetarian recipes on the welcome screen of the cooking app.
You have viewed three videos about rowing across different websites. An unrelated video sharing platform will recommend five other videos on rowing that may be of interest to you when you use your TV app, based on a profile built about you when you visited those different websites to watch online videos.
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Information regarding which advertising is presented to you and how you interact with it can be used to determine how well an advert has worked for you or other users and whether the goals of the advertising were reached. For instance, whether you saw an ad, whether you clicked on it, whether it led you to buy a product or visit a website, etc. This is very helpful to understand the relevance of advertising campaigns.
You have clicked on an advertisement about a “black Friday” discount by an online shop on the website of a publisher and purchased a product. Your click will be linked to this purchase. Your interaction and that of other users will be measured to know how many clicks on the ad led to a purchase.
You are one of very few to have clicked on an advertisement about an “international appreciation day” discount by an online gift shop within the app of a publisher. The publisher wants to have reports to understand how often a specific ad placement within the app, and notably the “international appreciation day” ad, has been viewed or clicked by you and other users, in order to help the publisher and its partners (such as agencies) optimise ad placements.
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Information regarding which content is presented to you and how you interact with it can be used to determine whether the (non-advertising) content e.g. reached its intended audience and matched your interests. For instance, whether you read an article, watch a video, listen to a podcast or look at a product description, how long you spent on this service and the web pages you visit etc. This is very helpful to understand the relevance of (non-advertising) content that is shown to you.
You have read a blog post about hiking on a mobile app of a publisher and followed a link to a recommended and related post. Your interactions will be recorded as showing that the initial hiking post was useful to you and that it was successful in interesting you in the related post. This will be measured to know whether to produce more posts on hiking in the future and where to place them on the home screen of the mobile app.
You were presented a video on fashion trends, but you and several other users stopped watching after 30 seconds. This information is then used to evaluate the right length of future videos on fashion trends.
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Reports can be generated based on the combination of data sets (like user profiles, statistics, market research, analytics data) regarding your interactions and those of other users with advertising or (non-advertising) content to identify common characteristics (for instance, to determine which target audiences are more receptive to an ad campaign or to certain contents).
The owner of an online bookstore wants commercial reporting showing the proportion of visitors who consulted and left its site without buying, or consulted and bought the last celebrity autobiography of the month, as well as the average age and the male/female distribution of each category. Data relating to your navigation on its site and to your personal characteristics is then used and combined with other such data to produce these statistics.
An advertiser wants to better understand the type of audience interacting with its adverts. It calls upon a research institute to compare the characteristics of users who interacted with the ad with typical attributes of users of similar platforms, across different devices. This comparison reveals to the advertiser that its ad audience is mainly accessing the adverts through mobile devices and is likely in the 45-60 age range.
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Information about your activity on this service, such as your interaction with ads or content, can be very helpful to improve products and services and to build new products and services based on user interactions, the type of audience, etc. This specific purpose does not include the development or improvement of user profiles and identifiers.
A technology platform working with a social media provider notices a growth in mobile app users, and sees based on their profiles that many of them are connecting through mobile connections. It uses a new technology to deliver ads that are formatted for mobile devices and that are low-bandwidth, to improve their performance.
An advertiser is looking for a way to display ads on a new type of consumer device. It collects information regarding the way users interact with this new kind of device to determine whether it can build a new mechanism for displaying advertising on this type of device.
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Content presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type, or which content you are (or have been) interacting with (for example, to limit the number of times a video or an article is presented to you).
A travel magazine has published an article on its website about the new online courses proposed by a language school, to improve travelling experiences abroad. The school’s blog posts are inserted directly at the bottom of the page, and selected on the basis of your non-precise location (for instance, blog posts explaining the course curriculum for different languages than the language of the country you are situated in).
A sports news mobile app has started a new section of articles covering the most recent football games. Each article includes videos hosted by a separate streaming platform showcasing the highlights of each match. If you fast-forward a video, this information may be used to select a shorter video to play next.
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Your data can be used to monitor for and prevent unusual and possibly fraudulent activity (for example, regarding advertising, ad clicks by bots), and ensure systems and processes work properly and securely. It can also be used to correct any problems you, the publisher or the advertiser may encounter in the delivery of content and ads and in your interaction with them.
An advertising intermediary delivers ads from various advertisers to its network of partnering websites. It notices a large increase in clicks on ads relating to one advertiser, and uses data regarding the source of the clicks to determine that 80% of the clicks come from bots rather than humans.
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Certain information (like an IP address or device capabilities) is used to ensure the technical compatibility of the content or advertising, and to facilitate the transmission of the content or ad to your device.
Clicking on a link in an article might normally send you to another page or part of the article. To achieve this, 1°) your browser sends a request to a server linked to the website, 2°) the server answers back (“here is the article you asked for”), using technical information automatically included in the request sent by your device, to properly display the information / images that are part of the article you asked for. Technically, such exchange of information is necessary to deliver the content that appears on your screen.
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The choices you make regarding the purposes and entities listed in this notice are saved and made available to those entities in the form of digital signals (such as a string of characters). This is necessary in order to enable both this service and those entities to respect such choices.
When you visit a website and are offered a choice between consenting to the use of profiles for personalised advertising or not consenting, the choice you make is saved and made available to advertising providers, so that advertising presented to you respects that choice.
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Information about your activity on this service may be matched and combined with other information relating to you and originating from various sources (for instance your activity on a separate online service, your use of a loyalty card in-store, or your answers to a survey), in support of the purposes explained in this notice.
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In support of the purposes explained in this notice, your device might be considered as likely linked to other devices that belong to you or your household (for instance because you are logged in to the same service on both your phone and your computer, or because you may use the same Internet connection on both devices).
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Your device might be distinguished from other devices based on information it automatically sends when accessing the Internet (for instance, the IP address of your Internet connection or the type of browser you are using) in support of the purposes exposed in this notice.
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With your acceptance, your precise location (within a radius of less than 500 metres) may be used in support of the purposes explained in this notice.
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With your acceptance, certain characteristics specific to your device might be requested and used to distinguish it from other devices (such as the installed fonts or plugins, the resolution of your screen) in support of the purposes explained in this notice.
With over 40 years of combined experience serving educators, the Credentials and Parchment merger will provide high schools, universities, and employers with a partner focused on the continued modernization of academic credential exchange, including transcripts, diplomas, certificates, comprehensive learner records, and badges. The new organization will focus on delivering more extensive support of student pathways, exceptional service, and innovation.
What does this mean for my institution?
Continuity of service and long-standing relationships are critically important to our members (customers), so while we are excited about future innovation, you remain our top priority. Our commitment is to provide existing members with the same, or better, level of service as you experience today. It is on this foundation that the rest of our innovation agenda builds.
Why did Credentials and Parchment decide to merge?
The rapid evolution of credential management has made it clear to us that combining our networks, resources, and organizational strengths can better position us to serve our members now and into the future. Our hope and expectation is that the new combined organization will break down barriers in student pathways and accelerate credential innovation in ways neither company could tackle independently. Together, we can address the sector’s mandate to accelerate the transformation of transcripts into machine-readable data, based on open standards, learner managed, and exchangeable across a broad network of organizations.
What should I call the combined company? Credentials Parchment? Parchment Credentials? Parchentials?
While the final determination on the name has not been made, the anticipated new organization will truly be a new one born from the team, technology, and traditions of Credentials and Parchment. We know members may be attached to one name or the other, but to paraphrase Shakespeare, a rose by any other name would still smell as sweet. Right?
Will you continue to support both platforms – Credentials and Parchment?
We are committed to protecting the investment that our members have made in our services by providing continuity. That said, we believe we can quickly deliver more value to admissions offices and other receivers by integrating our two technology platforms. Our goal is to ultimately support all members with a single, modern platform that honors the distinct strengths we know exist in each today. We commit to providing more information no later than AACRAO’s 2020 annual meeting in April.
How will the combined company operate and what does it mean for the people I enjoy working with?
The new organization will continue to be a people-oriented company that is mission driven, with a focus on innovating credential exchange, while maintaining the highest level of customer service. The joint company will bring together 220 people that have been working every day to achieve each company’s mission in partnership with our members. While there may be shifts in the specific individual you work with, continuity, when possible, will be our priority. We will notify your institution promptly if there are any changes to your institution’s main contact.
What does this announcement mean, if anything, for Parchment K12 members, GED, and State Agencies?
Parchment’s work with K12 members is the foundation for all learner pathways. The K12 platform will remain the same, with regular enhancements, as the network experiences today. The benefit of the merger for this audience is the combined network. It will result in a more consistent experience for high school learners as they later engage with their college records through a learner-centric credential profile. When they request and manage their high school transcript with Parchment, they will be well-positioned to continue to collect and manage their credentials in college and beyond using the same platform. Their important academic records will be centrally collected, stacked, and verified, resulting in a more comprehensive story of their lifelong learning experiences.
What innovation trends will the new organization focus on?
Our long-term goal is a single, modern platform. The timing and detail of how we get there will be defined in the coming months. Once realized, the benefits to our community will include a roadmap with a focus on these five market trends:
Enrollment Pathways: The high school transcript is becoming an ever more central source of information for admissions and post-matriculation advising, while credit transfer is also increasingly important for postsecondary students as they move between schools on their path to a degree.
Credential Innovation: Secondary and postsecondary issuers are reimagining the scope, form, and function of their academic credentials to help translate their learners’ education – inside and outside the classroom – into successful employment pathways.
Lifelong Learning: Traditional barriers between secondary, postsecondary, and professional education are blurring as learners expect greater control and stewardship of their knowledge profile. We are excited to develop technology that further advances stackable, secure, and verifiable credential management.
Open Standards: Postsecondary Electronics Standards Council (PESC) and IMS Global are enabling sustainable innovations in digital credentialing based on the principle of interoperability. Data standards are at the core of what we do at Credentials and Parchment as we evolve our platforms.
Blockchain Technology: An open, learner-controlled credentialing ecosystem that enables the exchange of verifiable credentials without aggregating large amounts of student data in a single clearinghouse. This puts learners in control of turning their credentials into opportunities.
Will I be able to receive transcripts from both services through one account?
This is the first milestone we will start working toward on day one. Our entire network benefits from being able to centralize the collection of credentials, resulting in major efficiencies and fast admissions decisions for learners. As we innovate and expand our service offering, we will actively keep the community up to speed with available functionality.
When will I be able to receive transcripts in machine-readable data formats and what formats will be supported?
Machine-readable transcript data will quickly follow the push for an integrated Receive experience. Why? Because data unlocks many other important areas of credential management. After you accomplish the first step of bringing credentials securely online, you’re able to address how transcript data enables innovation in the form and function of traditional credentials. Data unlocks both the format one is able to produce, as well as the way that information is consumed and leveraged along student pathways.
Credentials and Parchment both have long track records of delivering transcript data in the PESC XML and SPEEDE EDI transcript standards. Both companies have been engaged in PESC’s EdExchange initiative. And Parchment has been an active participant in IMS Global’s credentials-related standards efforts.
Who should I contact if I have additional questions, concerns, or feedback?
The voice of our community is crucial to our continued success and partnership, so we want to hear from you. We encourage you to use the form below to submit your questions, so we can accurately route them and get you an answer as quickly as possible.
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